ISLAMABAD: Raihan Merchant, Chairman and CEO of Z2C Limited, has been awarded the prestigious Digital Leader’s Award 2024 at a celebrated ceremony in Lahore. This accolade recognizes his three decades of unparalleled contributions to Pakistan’s media and advertising industry, along with his role in driving digital transformation and innovation in the country. In his acceptance speech, Merchant emphasized the importance of his team and the role of technology in shaping the industry’s future: “I’m fortunate to lead a forward-thinking team that turns challenges into opportunities every day. Their dedication to innovation and pushing boundaries is what drives our success. This award is a testament to our shared commitment to staying ahead in a rapidly evolving digital world, and by embracing cutting-edge technologies, we continue shaping the future of media and advertising in Pakistan.” APP
