LAHORE
The anthem for the Pakistan Super League is “unnecessary”, Lahore Qalandars head coach Aqib Javed said Thursday ahead of the tournament’s seventh edition, which will kick off on January 27, with the theme song expected days before it. “There is no need for an advertising campaign; it is just a plain waste of money […] nobody wants to see singers,” the head coach said while speaking to media.
The former cricketer said that in the tournament’s initial phase, there was a need to advertise it and the anthem was crucial at that time.
“But now, fans come to watch Babar Azam, Shaheen Shah Afridi, and other cricketers in action. There’s no bigger star than the cricketers. People don’t come before the matches to see the singers,” he said.
The head coach questioned the sort of public that the tournament attracted due to the last theme song — “Groove Mera” — that the Pakistan Cricket Board had launched.
