KARACHI: Top fashion designer Asim Jofa is all set to launch his second campaign of the year titled ‘Shehr-e-Yaar’. The collection primarily features luxury lawn ensembles and is specifically created as an ode to the scenic beauty of northern Pakistan. As one of Pakistan’s most superb designers who is known for continuously being engaged in several socially responsible projects, the designer has hand-picked the destinations in celebration of not just the glorious landscapes alone but also the necessity of clothing being inclusive for people from all parts of the country. The campaign also features renowned names such as Kinza Hashmi and Shahzad Noor who have collaborated for the first time ever for Asim Jofa’s assemblage of distinguished designs. The teaser for the collection ‘Shehr-e-Yaar’ has already been released and showcases some of the most breathtaking locations in the subcontinent. With mesmerizing views, there are equally captivating silhouettes to follow. The post was put up on Jofa’s Instagram page with the caption, “This summer let’s venture into SHEHR-E-YAAR…. Asim Jofa’s Luxury Lawn Collection. Staff Reporter
