ISLAMABAD
The European automotive manufacturer, Peugeot, has officially launched operations in Pakistan for the first time in its distinguished history with its exclusive partner Lucky Motor Corporation.
The partnership commenced with the opening of eight 3S dealerships in six cities, as well as a state-of-the-art facility for the assembly of cars in Pakistan, said a statement issued on Sunday.
Lucky Motor Corporation is a subsidiary of the Yunus Brothers Group, and has a legacy spanning over five decades, thanks to its robust and aggressive approach gaining considerable market share in the Pakistani automotive industry, and setting new benchmarks in terms of product offering & customer service.
With the introduction of PEUGEOT, the company now aims to provide the best mobility solutions the European Brand can offer its customers.
Peugeot is an inventive brand that has been a pioneer in the automotive industry for over 211 years guided by its brand values; allure, emotion and excellence, which represent sharp design, intuitive driving pleasure and uncompromising quality.
With its entry into Pakistan, these values will be upheld as the brand strives to provide the market with the latest innovations and mobility solutions.
Linda Jackson, CEO of Peugeot brand, said: “We are delighted with this partnership and what it means for the Pakistani market.
This will be the first time a European car is assembled in Pakistan and we are excited to work with Lucky Motors to support employment, localization and the local automotive industry in the country.”
“Internationalisation is a key focus for Peugeot, with the B and C segment SUV growth representing a great opportunity for them.
This is also bolstered by the evolution of the legislation of the country towards electrification which is in line with our own strategy.”
Samir Cherfan, Chief Operating Officer, Middle East & Africa Region, Stellantis, said:
“We are excited to embark on this journey in Pakistan with our new partner, Lucky Motor Corporation. We see tremendous potential and opportunity for Peugeot in Pakistan and are looking forward to serving customers in this exciting market.
I would like to also take this occasion to thank Mr Muhammad Ali Tabba and Asif Rizvi for making this partnership possible and I am looking forward to witnessing the growth of both parties in the country.”
Asif Rizvi, Chief Executive Officer, Lucky Motors Company, said: “Lucky Motors is set to change the automotive landscape of Pakistan by introducing Peugeot, the first locally made European brand in the country.
We are very excited to partner with Peugeot and look forward to being associated with Stellantis, a company that strongly believes in futuristic mobility solutions.
