Karachi
Pakistan Sweet Home, a children’s orphanage and inDrive has launched its first creative campaign with. As part of this partnership, children have been given a platform to express their imagination by having their drawings featured on inDrive’s cars in Islamabad.
The collaboration celebrates the artistic talents of children, while encouraging passengers to support them through donations. As part of the campaign, an art competition was held at Pakistan Sweet Home, where children were invited to create artworks around three themes: Freedom and Justice, Rides of the Future, and Super Hero Driver.
The initiative underscores inDrive’s dedication to supporting communities in Pakistan while helping children express their creativity, continue their education, and fulfil their dreams. “At inDrive, we believe in using our platform to create meaningful change,” said Awais Saeed, Country Head of inDrive Pakistan..
As part of the campaign, passengers are encouraged to make direct donations to Pakistan Sweet Home. inDrive has also rolled out a feature that enables loyalty points donations to the orphanage through its app. This feature is currently undergoing its pilot launch and is available to 50% of the customer base.
Zamurrad Khan, Patron in Chief of Pakistan Sweet Home, added, “Every child deserves love, opportunity, and a chance to dream.”
