Islamabad
inDrive, a global mobility and urban services platform, has won four awards at the Dragons of Pakistan 2026, recognising the brand’s creative campaigns, strategic marketing and ability to connect with audiences through locally relevant ideas.
The brand’s campaign “When Nani Calls You, You Find a Way” secured two awards, winning a Black Dragon in Brand Trials or Sales Generation and a Bronze Dragon in Marketing Discipline. The campaign was recognised for its ability to deliver business impact while combining a culturally relevant insight with a focused marketing approach.
inDrive also received a Bronze Dragon in Social Media, recognising its work in transforming social media from a platform primarily used to advertise rides into a space for storytelling and entertainment. Through recurring content series that put drivers and their stories at the centre, the brand created content that audiences chose to watch and engage with. Across 21 episodes, the initiative generated more than 64.1 million views.
The brand also secured a Black Dragon for Creative Excellence in the Mural category for “People of inDrive”, a campaign celebrating five Pakistanis whose choices had created a wider impact in their communities. Drawing on the cultural tradition of wall communication, inDrive transformed a busy Karachi wall into a large-scale public mural. Built around the platform “Change Begins With The Courage To Choose,” the campaign combined public art, creator advocacy, earned media and community engagement, generating more than 1.5 million combined reach and story views and over 41,000 engagements.
Commenting on the recognition, Awais Saeed, Country Manager, inDrive Pakistan, said: “These recognitions reflect our approach to creating work that is rooted in local culture and built around ideas that people can connect with. We look forward to building on this momentum with work that continues to make a meaningful impact in Pakistan.”
As the company grows its presence across the country, it remains focused on developing campaigns that are relevant, distinctive and impactful.
About inDrive
inDrive is a global mobility and delivery platform. The inDrive app has been downloaded over 400 million times, and has been named the second most downloaded ride-hailing app. In addition to ride-hailing, inDrive provides an expanding list of services, including intercity transportation, delivery, and financial services. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in over 1200 cities in 48 countries. Driven by its mission to challenge Injustice through fair choices, inDrive is committed to having a positive impact on people’s lives. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of its impact programs.
