Saudi Build Expo 2024
Lahore: Pakistan’s leading cable manufacturer, Newage Cables Pvt Ltd, has signed a significant Memorandum of Understanding (MoU) with Saudi Arabia’s Araib Group for the supply of cables valued at 100 million SAR. The agreement was finalized at the prestigious Saudi Build Expo 2024, the international trade fair for construction materials and building technologies, held at the Riyadh International Convention & Exhibition Center. This partnership will support Saudi Arabia’s expanding infrastructure with Newage Cables’ reliable, high-quality products. The collaboration comes as part of the Kingdom’s ongoing efforts to bolster its infrastructure development and modernization initiatives. The MoU sets the stage for Newage Cables to play a key role in delivering critical electrical solutions to major projects in the region. In his remarks, Mr. Ayaz Amer, Director at Newage Cables Pvt Ltd, said, “This agreement with Araib Group is a significant milestone for us. We are honored to be part of Saudi Arabia’s impressive growth and infrastructure development. Our high-quality cables will support critical infrastructure projects, and we are proud to contribute to powering the future of the Kingdom. A big thank you to everyone involved in making this partnership a reality.” The MoU sets the foundation for a long-term collaboration between the two companies and is expected to generate substantial business in the region, paving the way for Newage Cables to become a key player in Saudi Arabia’s growing construction and infrastructure sectors. The signing ceremony, attended by key industry leaders and officials, marks a new chapter in the strengthening of bilateral trade relations between Pakistan and Saudi Arabia, further reinforcing the shared commitment to regional development.











