ISLAMABAD: The Securities and Exchange Commission of Pakistan (SECP), taking notice of the increasing trend of surrogate advertisements on certain internet-based cryptocurrency exchanges and betting platforms, has directed all companies, including limited liability partnerships (LLPs), not to enter into any type of advertisement or sponsorship agreements with entities involved in surrogate advertising. Surrogate advertising is the promotion of banned products, digital coins, and betting platforms as substitute goods, often through indirect means like sponsorship of sports events, aiming to implant the brand in consumers’ minds. It has also been observed that various online platforms, disguised as sports blogs and news websites, are promoting illegal digital coins, online betting, and cryptocurrency investments. Our Correspondent
