Islamabad
A women-led digital marketing company has continued its corporate social responsibility by providing young individuals with industry experience through the fulfillment of its third annual mentorship program.
Former Senior Vice President of the Islamabad Women Chamber of Commerce and Industry, Sadaf Zafar, and CEO of a local company Humaira Yousaf, were chief guests at the ceremony.
At the occasion, Sadaf Zafar said, “Empowering young professionals is crucial for the growth of our digital economy. The mentorship program is commendable and gives the future generation multiple opportunities.”
She said that mentorship program gave participants practical advice and hands-on training in content marketing, social media, graphic design, and project management from professional mentors.
Mentees learned transferable skills through one-on-one coaching and real-world projects to satisfy the growing demand for digital marketing experts. These mentees developed social media content for micro-women entrepreneurs to get expertise.
“Our mission with the mentorship program was to create a nurturing space where young talent can learn marketable skills,” said Zunaira Omar, CEO of The Squarepeg, the company offering free training to youth for three years.
She added that students presented their hands-on knowledge and expertise in the final event, impressing assessors with their creativity and learning.
We continue to develop young professionals and grow Pakistan’s digital ecosystem, Zunaira Omar added.
Humaira Yousaf remarked, “This program gives mentees essential skills, confidence, and innovation necessary for substantial change.”
This program will shape the next generation of digital leaders and advance the industry with new perspectives and talent.
