Karachi
Bank Alfalah, a leading commercial bank in Pakistan and the incumbent Best Bank for Digital Banking, has unveiled its new mobile banking application, Alfa. Designed to promote financial inclusion, the new Alfa app transcends traditional banking by integrating advanced features for savings, investments, and borrowings into a seamless digital lifestyle platform. Users can now experience a comprehensive net worth view, instant investments in mutual funds and securities, quick loans up to PKR 750,000, and personalised financial goal setting—all within a user-friendly interface that integrates banking into everyday life. The Alfa app launch event was held at Bank Alfalah’s Digital Lifestyle Branch and inaugurated by Mr. Syed Sohail Jawaad, Executive Director of the State Bank of Pakistan. It was attended by Syed Salim Raza, Former Governor of State Bank of Pakistan, Senior leadership from Bank Alfalah, along with prominent digital influencers. Muhammad Yahya Khan, the Chief Digital Officer of Bank Alfalah, delivered a comprehensive presentation on the new Alfa App, highlighting its innovative features such as simplified digital onboarding using CNIC, customisable home screens, multilingual options, and seamless payment solutions, including automated bill payments and virtual debit cards.