Karachi: As China’s No.1 vehicle exporter for over 23 consecutive years, with presence across more than 130 countries and regions and a global user base exceeding 19 million users worldwide, Chery has rapidly emerged among the world’s most recognized automotive brands through its growing focus on quality, technology, safety and reliability. Against this backdrop, Chery is now strengthening its position as a new benchmark of quality in Pakistan’s evolving SUV market. As Pakistani consumers increasingly shift toward quality, reliability, advanced technology and long-term value in their automotive choices, Chery Master Pakistan, introduced locally by Master Auto Engineering, part of the Master Group with over 60 years of industrial and automotive legacy, is bringing globally recognized engineering, safety and reliability standards to Pakistan through one of the industry’s fastest-growing premium SUV portfolios. Globally, Chery has established itself among the strongest performers in automotive quality and customer satisfaction. In the J.D. Power China Initial Quality Study (IQS), Chery ranked as the No.1 Chinese domestic automotive brand for three consecutive years from 2023 to 2025, one of the industry’s most recognized indicators of real-world reliability and product quality. Staff Reporter
