Lahore
In a major development for Pakistan’s manufacturing and export sectors, a 15-member business delegation from diverse industries is set to attend the Franchise Expo Germany 2025, scheduled from November 6 to 8 at the Frankfurt Exhibition Centre.
The prestigious international event serves as a leading platform for franchise networking, investment, and global business expansion.
Vice Chairman of the Pakistan Industrial Sewing Machines Importers and Dealers Association (PISMIDA), Muhammad Yasin, announced that the delegation’s participation aims to unlock new avenues of international growth. He said the expo would feature leading brands and emerging enterprises from around the world, offering investment opportunities ranging between USD 5,000 and USD 1 million.
Yasin highlighted that the event will also include a series of informative seminars on franchise development and management. Industry experts will guide participants on how to expand their business models globally. “Many Pakistani producers deliver high-quality goods but lack awareness about franchising opportunities in Europe and other international markets,” he noted.
He emphasized that successful engagement at the expo could attract foreign investors to acquire franchises of Pakistani products abroad, generating foreign exchange inflows and boosting national exports. The event will also host service providers offering assistance with franchise documentation and operational processes.
Yasin expressed optimism that the Pakistani delegation’s participation will yield productive outcomes and vowed to share key learnings with local manufacturers and exporters. He reiterated the importance of understanding global franchising trends and assured full support to help Pakistani businesses expand their international footprint.
