ISLAMABAD: Prime Minister Imran Khan has become the ninth most-followed world leader on Twitter, according to a study by Twiplomacy, with his account seeing a 22% growth in the number of his followers. The study monitored the activity on various world leaders’ Twitter accounts, as well as their followers, content, tweets during the coronavirus pandemic, and reach, among other factors. It was conducted by communications agency Burson Cohn & Wolfe (BCW) Worldwide. The top most-followed world leader was US President Donald Trump, followed by Indian Prime Minister Narendra Modi, while Pope Francis secured the third position. The study highlighted that Trump owed his Twitter position to his “army of ‘Keyboard Warriors’, liking, retweeting, and amplifying his messages”. TLTP
