DIR LOWER: In continuation to the MoU signed by ORIC and University of Malakand (UoM) with Khyber Pakhtunkhwa Culture & Tourism Authority, a follow up meeting was held in Committee Room of UoM that was chaired by Vice Chancellor Professor Dr. Rashid Ahmad. Manager, Digital Transformation Cell KPCTA, Abdul Baseer gave a presentation on avenues and opportunities where both organizations can collaborate for the uplift of tourism. The areas of mutual interest were data provision of tourists’ influx and occupancy studies in Malakand Division, sources exploration for tourism data collection, the concept of hotel “eye” dashboard, training workshops for the tourism industry, to establish tourists facilitation centre at University of Malakand, to provide internships to students in the tourism sector, potential job opportunities in the culture and tourism sector and any other avenue of mutual interest. The meeting was attended by Mohammad Hanif Khan, Assistant Professor, Department of Tourism and Hotel Management, Dr. Khalil, Chairman, Software Engineering Department and Mr. Maqsood Mazhar, Manager ORIC, UoM. APP
The VC UoM Prof Dr Rashid Ahmad pledged for joint collaboration for promoting sustainable tourism in Khyber Pakhtunkhwa.
