Youth joins Transform Pakistan drive to demand iTFA regulation


The Pakistan Youth Change Advocates (PYCA) has announced the nationwide collaboration of youth groups under the banner of the Transform Pakistan campaign, aimed at advocating the regulation of the industrially produced Trans-Fatty Acids (iTFAs). The movement signifies a crucial step towards ensuring a healthier and safer dietary landscape for all Pakistanis. “Launched last year, the Transform Pakistan campaign has gained momentum as PYCA engages with youth groups across diverse regions, fostering awareness about the adverse health effects of iTFAs,” said Huma Jehangir, Program Implementation lead at PYCA.
“From Karachi to Khyber Pakhtunkhwa, young leaders are now equipped with knowledge and advocacy skills, actively leading the campaign in their localities,” she added.
In Karachi, a dynamic youth group at the University of Karachi is conducting research to analyze the iTFA content in the most consumed foods within the university premises. “Our initiative not only sheds light on the immediate environment but also contributes valuable insights to the broader discourse on regulating trans fats,” said Parkash Meghwar in the press statement by PYCA.
Simultaneously, the student group from NIFSAT, University of Agriculture Faisalabad, is making strides by rallying parents, school administrations, and engaging with the Punjab Food Authority (PFA). “Our collaboration ensures that communities actively voice their support for regulation, emphasizing the fundamental right to a healthier food environment,” shared Nagina Mehboob while talking about the work that she and her young fellows were undertaking in Faisalabad.
Meanwhile, a youth group from the University of Peshawar is rallying students across different universities, aiming to cultivate a heightened demand for regulatory support. Emphasizing the importance of youth in policy change, Shahid Ali Khan, the representative from the University of Peshawar mentioned, “We believe that students have the power to drive change. Our efforts are about creating a united front to demand regulatory measures that safeguard our health and future.” As part of the campaign, PYCA has also launched a nationwide petition, garnering support from citizens at large demanding swift regulatory action against iTFAs.