ZTBL partners with agricultural service providers to empower small farmers

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ISLAMABAD: As part of the forthcoming “National Subsistence Farmers Support Scheme” launched by the Government of Pakistan, Zarai Taraqiati Bank Limited (ZTBL) is collaborating with Agricultural Service Providers to ensure small farmers have access to high-quality inputs, modern farm machinery, and expert crop advisory services. On September 10, 2025, a landmark ceremony at ZTBL’s Head Office marked the signing of agreements with prominent companies, including Four Brothers Agri Services Pakistan, FB Genetics (Pvt.) Limited, Four Brothers Biologic AG Pakistan, FB Farms, Glee International, Plant4life (Pvt.) Ltd., Sarmik Best Crops (Pvt.) Ltd., Auriga Chemicals Enterprises, Madina Traders, and Arham Traders. The President of ZTBL, reaffirming his commitment to supporting small and subsistence farmers, welcomed the partner companies and emphasized that uplifting this underserved segment is essential for transforming Pakistan’s agriculture. He highlighted the critical role of Agricultural Service Providers, noting that 96% of Pakistan’s farmers are smallholders with less than 12.5 acres. These farmers often lack the resources to access or operate expensive machinery, quality inputs, and effective extension services, which limits agricultural productivity. Pakistan’s mechanization rate also lags behind regional peers.The partnering companies committed to enhancing productivity by providing quality inputs and services, leveraging ZTBL’s Zarai Baithaks as a platform to deliver advisory support to farmers. The scheme will utilize digital channels, transitioning farmer transactions from cash to secure digital payments. DNA
For ZTBL, this collaboration is more than a partnership—it is a strategic effort to make technology, financing, and modern services accessible to every small farmer, potentially marking a transformative moment for Pakistan’s agricultural landscape.