ISLAMABAD: Expert on World Breastfeeding Week, from August 1st to 7th, raise awareness about the benefits of breastfeeding and advocate for the creation of supportive environments for breastfeeding mothers, while also addressing the barriers that hinder breastfeeding practices. In an exclusive conversation with PTV News Channel, Principal SIMS Professor Zohra Khanum shed light on the theme for 2025’s World Breastfeeding Week. World Breastfeeding Week (WBW) is a crucial time to raise awareness about the benefits of breastfeeding and the support systems needed to ensure that mothers have the resources and knowledge to breastfeed successfully. The theme for 2025, “Priorities Breastfeeding: Create Sustainable Support Systems,” emphasizes the importance of creating lasting infrastructures that support breastfeeding mothers worldwide, whether through healthcare services, community support, or workplace policies, she added.
