ISLAMABAD
Pakistani entrepreneurs have full potential to capture the international markets if they develop international standard “brands” but unfortunately they do not develop their own brand like KFC, McDonald’s, Guard, Bata and Chenone.
Chairman UK-Pakistan Business Council (UPBC) Mian Kashif Ashfaq made the remarks while talking to a delegation of exporters led by Sheheryar Khan, an honorary Investment Counsellor Milan, Italy, here on Sunday.
During the meeting, he urged Pakistani entrepreneurs to develop international standard “brands” in order to capture open global markets by fully exploiting indigenous potentials, expertise and resources.
Highlighting the significance of brands, the chairman UPBC said it is high time for Pakistani entrepreneurs, corporate sector, especially younger business magnates, to focus on developing brands.
He said vertical integration and institutional networks are to be strengthened on modern scientific lines to meet the future challenges of global marketing.
Kashif said that the private sector has to come forward to develop their own brands on war footings for their survival otherwise the neighbouring countries will continue to dominate and sweep international markets.
He said Pakistan is producing some of the best products in the world in sports, textile, fruits, vegetables, handicrafts and in several other sectors but not exporting them under its own Pakistani brands.
