ISLOO International Fashion Tourism Festival
Islamabad
Logo of the ISLOO International Fashion Tourism Festival – 2026 was officially unveiled at a high-profile ceremony attended by diplomats, industry stakeholders, designers, and members of the creative sector.
The ceremony was graced by Aurangzeb Khan Khitchi, Honorable Minister for National Heritage & Culture, as Chief Guest, while Mr Jamal Shah (Senior Actor, Artist and Former Federal Minister for Culture) was the Brand Ambassador for this Fashion Tourism Festival from Royal Rovers. Event was hosted by Mr. Adnan Hafeez, founder of the Royal Rovers.
In his remarks, the Minister emphasized the idea of Fashion Tourism as a key component of the creative economy and a strategic tool for cultural diplomacy and tourism promotion.
He appreciated the initiative for creating a scalable platform that empowers emerging talent, enhances international engagement, and strengthens Pakistan’s positioning in the global fashion tourism value chain.
Organized under the flagship of Royal Rovers, the festival aims to drive cross-border collaboration, youth entrepreneurship, participation of institutions and textile designing innovation.
The logo was conceptualized and designed by the students of National Textile University Faisalabad, acknowledging contributions from Dr. Zafar Javed and the university’s faculty and students.
The ISLOO International Fashion Festival is expected to convene designers, creative entrepreneurs, and investors from Pakistan and abroad, positioning Islamabad as an emerging regional hub for fashion Tourism.
