ISLAMABAD: Pakistan Broadcasting Corporation (PBC) has been selected as one of the 16 founding members of the Asia-Pacific Media Partnership Organizing Committee, which was formally launched at the Asia-Pacific Media Forum in Shenzhen, China. According to a press release received here on Saturday, the selection is a major recognition for Pakistan’s national broadcaster and will give the country representation in an important regional platform aimed at promoting cooperation among media organisations and research institutions across the Asia-Pacific region. DNA
The Organizing Committee will hold consultations on the rules and procedures of the Partnership Programme and coordinate activities under its framework. Xinhua News Agency will host the programme’s secretariat.
The Partnership Programme will focus on four main areas, including high-level dialogue, coordinated communication, technological innovation and practical cooperation.
The initiative is expected to promote news and content exchange, joint reporting and productions, professional training, newsroom modernisation and the responsible use of emerging technologies, including artificial intelligence.
PBC’s membership will provide Pakistan with an opportunity to contribute to discussions on regional media cooperation and future initiatives. It will also enable the Corporation to share Pakistan’s perspective with international audiences, develop professional partnerships and benefit from training, technological expertise and joint projects.
Director General Pakistan Broadcasting Corporation Saeed Ahmed Shaikh thanked the Forum for selecting PBC as a founding member.
“Pakistan Broadcasting Corporation is grateful to the Forum for reposing its trust in Pakistan and in PBC, the country’s oldest broadcast media institution,” he said.
The Forum was held under the theme “Building a Path to Shared Prosperity for the Asia-Pacific Community: Media Consensus and Action.”
