In todays multifaceted and competitive world of IT distribution, the success and longevity of a channel player hinges on its ability to differentiate itself through innovation, consistent growth and value addition. As one of the early players in the region’s channel, TechAccess has led the way in establishing value addition and a partner-lead approach.It’s strategy to be a solutions-driven VAD has proved to be a particularly effective business model as it has helped differentiate the firm in a rather crowded VAD space.
With a regional market presence of more than 16 years, TechAccess has a footprint spanning 17 countries across the Middle East, North Africa, Levant, Pakistan, and Afghanistan. Headquartered in Dubai, TechAccess has a 450 strong and growing partner base across the MENA and Levant, and has local offices and dedicated resources in Riyadh and Cairo. It has an office in Islamabad, a help desk facility in Lahore, and satellite support resources in Karachi,dedicated to manage its network of more than 50 partners for Pakistan and Afghanistan.
Having consistently grown its market share over the years, TechAccess provides end-to-end business solutions to the region’s enterprise and mid-market sector with specific industry solutions. Its current vendor portfolio includes Oracle, Hitachi Data Systems, NetScout, Fujitsu, Extreme Networks, and Unify that have region-wide distribution agreements. In the last one year, the VAD has aggressively expanded its vendor portfolio to include Fujitsu, Commvault, Huawei and Informatica to name a few. The company also have HP Enterprise as part of its portfolio for the Afghanistan and Pakistan region.
“TechAccess has grown in leaps and bounds over the years; from being an exclusive distributor for Sun Microsystems, to having one of the broadest end-to-end solutions portfolio,” said Shomail Ghalib, President & CEO, TechAccess. “When we onboard new vendors, we ensure that their addition strengthens and complements our current portfolio. This helps our partners custom-build solutions for customers, all under one roof, which not only eases the process of sourcing solutions, but also helps them stay profitable.”
TechAccess’ value addition service model includes partner recruitment and enablement, specialisation, accreditation, and trainings and certifications. Pre- and post-sales support, POCs, demand generation activities, and financial and marketing support form a crucial part of its value added services.
The company’sfully equipped multi-million dollar Solutions Center in Dubai, and a Partner Hub in Riyadh caters to partner trainings, and for conducting POCs. Both, theCenter and Hub also function as Oracle’s Authorised Solutions Center. TechAccess’ training abilities were further endorsed when they were appointed by Hitachi Data Systems’ as its sole Authorised Training Center for the Middle East,Saudi Arabia, North Africa & Pakistan.
As the region’s channel continues to grow and shows positive signs for 2017, TechAccess believes that being a one-stop-shop solutions provider is as important as adding value to partner relationships. The VAD has proven its success and believes that it not only helps TechAccess be profitable, but also help partners to grow their business. That according to the company is true value addition.
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