Karachi: Daraz, successfully concluded its highly anticipated 11.11 Biggest Sale of the Year on November 21. This event featured discounts up to PKR 50 crores, exclusive promotions, and the lowest prices of the year, captivating millions of customers nationwide. This 11.11 highlighted the rapid growth of online shopping in Pakistan and showcased the strong trust and engagement of customers, sellers, and brands. Reinforcing Daraz’s position as the market leader, the event delivered exceptional deals, innovative shopping experiences, and significant growth opportunities for sellers across the country. Daraz’s customers revealed their preferences with Makeup, Women’s Fashion, Men’s Fashion, Audio, and Skin Care topping the list as the most popular categories, which demonstrates a growing consumer shift in Pakistan with younger, digital-first shoppers opting for e-commerce to find more variety within their budgets. Additionally, categories with the highest growth this year included Home & Living, which saw an uplift of seven times in terms of GMV, alongside Fashion and Health & Beauty. One of the most exciting insights from this year’s sale was Pakistan’s growing affinity for Korean products. Ehsan Saya, Managing Director of Daraz Pakistan shared his thoughts on the success of 11.11: “The success of this year’s 11.11 Sale is a testament to the growing trust our customers, sellers, and brand partners place in Daraz as Pakistan’s leading e-commerce platform engagement reflects the accelerating adoption of online shopping and the evolving needs of a dynamic, tech-savvy consumer base. Our goal is to make e-commerce in Pakistan more accessible, inclusive, and transformative for all.” Staff reporter
